In order to create an effective local newspaper, I needed to know who my audience were and what they wanted from a local newspaper. To do this I asked local editors the typical age of their target audience; Braintree and Witham Times said their target market was 34+, whereas the Essex Chronicle said their target market was often 45+. Therefore I thought I would aim for the similar age range to meet the conventions of local newspapers, but I also decided to attract a younger 18+ audience through an interactive website and smartphone app; making my product unique.
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